Portrait & Branding Photography

Focusing on sports, portraits and branding photography. 

Servicing Buffalo, NY. 

Studio location in Williamsville, NY.

Rebecca Headshot


Creating legacy portraits that are worthy to hang on your walls or print in albums. These shoots can range from children portraits in studio, outdoor family sessions or female empowerment session. You want a portrait session that not only gives you the images you are after, but an experience you’ll always remember.


Baseball Shoot


As a sports mom myself, I started this branch of the business to document children in a high quality manner doing what they love.  I wanted to provide unique, wall worthy images that showcase an athlete where they are today. Sports parents spend so much money over the years in training sessions, clinics, travel, private classes, etc, why not provide a photography experience that capture all their hard work.

Rachel Senior Portrait


Entering into your Senior year of high school is a milestone that is meant to be documented.  We take the time to listen to what you are looking for and deliver an experience to match.  From a single yearbook picture to a full blown portrait experience with hair & makeup with multiple locations, we can provide your ideal images. Typically senior sessions are done early in the summer through mid fall (June – October).  

Macrons Branding


It’s important to think about branding if you offer a product or service. We can capture your shot list you need or help you create your own.  

Our goal is that by the end of the shoot, you have images that you can use, that are in your look and feel, with full commercial rights to be able to create months worth of content.  

Let us know your needs and we can create a package that works for you.

Meet Carrie Callahan

A little about me:

I am a multi-passionate photographer who has a love for portrait, branding and sports photography.

Spending nearly 20 years in the corporate world in marketing and almost 10 years in photography, it brings me great joy to bring the strategy of branding into the art of photography.

Carrie Callahan Family

I’m a sweatpants and hoodie loving wife and mother of 3 kids that keep me busy running them around to the field or court. In my downtime I run a marketing and photography business.